Filter Bubbles

The digital artefact:

Beware online “filter bubbles” by Eli Pariser

Published on Mar 22, 2013

examines these issues closely.

Retrieved: http://youtu.be/4w48Ip-KPRs viewed 9 May 2015

Relevance?
Relevance?

0.28

Invisible algorithmic editing of the web.

Personalisation or control???

There is no standard Google anymore:

Collecting information
Collecting information

2.20

Controlled consumerism?
Controlled consumerism?

3.58

These concepts present us with a great learning idea – having students search the same keyword and comparing what they get back could be very powerful.

Where is your personalisation coming from?
Where is your personalisation coming from?

4.35

Problem with filter bubbles problem is we don’t get to choose what gets in and we don’t even know when things are being collected.

Should we be grateful or concerned?
Should we be grateful or concerned?

6.20

How do we decide?
How do we decide?

6.54 We are now back in 1915 on the web because we are being exposed to a selection of information over which we have no real input.

Information curation and knowledge networks could either enable filter bubbles or break through them.

It is our role to educate our students so that they know how these websites work and what they collect and present to each one of us separately. The way in which our actions are summarised and utilised differs  depending on the website we are using. Comparing this to the way in which our library catalogues respond is a worthwhile educational exercise. The speed at which information is being added to the web in combination with these mining algorithms is a critical C21st skill, and one we should be including in our overall education programs.

To balance information or to personalise it?

The issue of who has control is the answer to this question.

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